Enquiro Research composed an eye tracking study which has become a common staple for Search Engine Optimization and Search Engine Marketing to show the power of positioning on the SERPS (Search Engine Results Pages).
This study reveals what Enquiro chose to call the “The Golden Triangle” of consumer eye movement on Google's results page as they scan the results of their queries. The study not only shows that most of the consumers eye movement is restricted to browsing results in the above fold (the upper part of the page before the consumer has to scroll down) but it also disputes the power of Google's Adword PPC Internet Marketing.
Below: "the Golden Triangle" displays results from tracking consumer eye movement on the results page of Google after a query. The thick red line marks the bottom of the "Above Fold" the point where the user has to scroll down.
At ITandWebDesign.com not only do we focus on the first page of Google but we know how important it is to try our best to get our clients on the first half of that page as more than 50% of all consumers tend not to scroll down below the "above fold" after they have received Google's results to their query. Our Search Engine Optimization plans have one goal and that's to get you as high a position as we can.
We provide expert Bangkok SEO services including organic Search Engine Optimization and professional Internet Marketing campaigns focusing on bringing awareness to your brand, guaranteeing a first page position and generating much sought after traffic to your website.