SEO Case Studies - The Mango House
Website www.themanghousestore.com - Wholesale Colourful Clothing
Brief
Our client the mango House came to us with a two part brief. Firstly they wanted us to improve user activity within their existing site making their site more 'user friendly' and secondly they wanted to improve their natural search engine rankings through an organic SEO campaign.
Main Tasks
- To restructure the website to make it as user-friendly as possible
- To optimize the site for competetive clothing and fashion keywords
- To boost the number of visitors arriving at their website
- To achieve KPI targets for online sales.
- To improve keyphrase and keyword ranking
Executed Strategy
- Extensive on-site SEO to improve brand, generic and longer tail search engine results.
- Improvement of key landing pages, URL rewrites and site structure optimisation.
- Extensive competitor link analysis.
- Anchor text keyword driven link building via articles, blogging and online PR.
- Extensive content creation strategy.
- 2.0 Microsites and Blog Development
- Social Media Marketing
- Development of link baiting strategies and sticky on-site content
Results
- Traffic via search engines (non-paid) increased by approximately 200,000 visitors compared to the same time last year.
- Sales growth via this traffic has increased significantly- transactions are up by 40%.
- Number of online completed transactions from search engine traffic (non-paid) increased by 47%.
Medium-long tail keyword search query examples:
- Colourful Womens Clothing - 1350% traffic increase
- Cheap womens clothing - 470% traffic increase
- Handmade womens clothing - 530% traffic increase
Secured number 1 position on Google for colourful womens clothing
Testimonial
“What an investment, I made back double the money I put into the project within the first 2 months”
Poom Morgan, Owner, theMangoHouse.com.
