“Is there something wrong with my site? I’m getting loads of visits but hardly any emails” is the most common question we hear.

Conversion Rate Optimization or (CRO) is the name given to the process of optimizing user friendliness within your website and therefore increasing the visit-to-leads ratio of your site.

As part of our SEO plans we test your website to make it as user-friendly as possible and so increasing your chances for the traffic that you recieve to lead to a conversion whether it be an email enquiry, a newsletter signup or a sale depending on what you are targeting on your site..

Conversion Rate Optimization is offered as part of our Search Engine Optimization Plans, If you would like to know more then contact us for quote.

You will find a list of the most common reasons why visitors got disatisfied with the website they were on and left and lead to them signing up or purchasing from a competitor. Use this list below as a check list to see how user-friendly your site really is.

'There was no site search. I couldn't find what I was looking for!'
Larger websites NEED a search function. Does your website have an effective site search so that they can find the product they are looking for as soon has they hit your site?

'The navigation was unclear I couldn't find my way around their site!'
Is your website easy to navigate from every page? A high percentage of visitors will enter your site not via the homepage but through other pages on your site, how easy ist it for those customers to navigate from that page to the rest of your site?

'The product pages weren't clear at all!'
When the customer is on your product page he needs to ber able to find all the details that he needs about your product or service you sell. Your product pages need to be clear enough to help to decide to make the purchase there and then. If he leaves that page it is most likely he won't come back.

I couldn't find their contact details or a FAQ!
Clear contact details on your site will put your customers at ease as they know that they can get intouch with you if they need to. A Frequently Asked Questions page for ecommerce sites allows customers to see delivery times and return policies etc. tings like this stop customers from humming and hawing and commits them to purchasing.

'It forced me to register before I bought, I don't want to bothered by emails!'
Whether it's down to worried about being bothered by emails or newsletters or simply down to laziness. 23% of would be clients abandon check out due to being required to register before they purchase, doing away with forced registration would put your customers at ease and raise your conversion rates.

Easy to use shopping cart
Is the process for adding products to the cart and completing the purchasing process easy to follow and intuitive?

Relevant landing pages-
For traffic arriving via paid search, is the page they come to on your website the most relevant for the keyword they were searching?

Trust- Does your website convey trust- through customer testimonials, awards or affiliations for example?